Inside the Cheetos Cheesyverse: How PepsiCo Turned a Snack Brand into an Immersive Theme Park

In July 2024, an event in Mexico City called the Cheetos Cheesy Verse invited people to experience the Cheetos brand in person. The large installation, designed by PepsiCo, featured ten rooms, each with a unique theme. The concept was to create a fun, explorable space that represented the personality of the brand’s different snacks.

Article imported: Wed January 14, 2026, 2:37 am
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This PokéDex Wallet Holds 3 Pokémon Cards Along With Your Cash And Childhood Nostalgia

Article imported: Tue January 13, 2026, 11:37 pm
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Meet The IRIS eTrike, The SWAT Kats Style Commuter Pod That Doesn’t Need A Driver’s License

Article imported: Tue January 13, 2026, 11:37 pm
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LEGO’s first-ever Pokémon sets transform Pikachu, Eevee, and Kanto legends into collectible icons

Article imported: Tue January 13, 2026, 11:37 pm
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Honor Magic8 Lite: The Lightweight Phone That Lasts Three Days

PROS:

  • Excellent multi-day battery life with a huge 7500 mAh cell

  • Lightweight feel for its size

Article imported: Tue January 13, 2026, 8:36 pm
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NAK Studio Imagines a Hi-Fi Stack You Would Actually Want on Display

Article imported: Tue January 13, 2026, 8:36 pm
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ILO Lamp Lets Soft Light Wander Between Rooms

Article imported: Tue January 13, 2026, 8:36 pm
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ONZA Just Designed a Dock That Replaces 3 Desk Accessories

Article imported: Tue January 13, 2026, 5:36 pm
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Unihertz Titan 2 Elite fuels the physical QWERTY smartphone revival

Article imported: Tue January 13, 2026, 5:36 pm
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7 Best Japanese Stationery Items To Keep You Organized

Article imported: Tue January 13, 2026, 2:36 pm
Link to source: (https://www.yankodesign.com/20...)